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Tips on Measuring Internal Workplace Communication and Its Impact

Management Courses in Perth - Effective Communication

One of the most important effects of Integral Development management courses and leadership development programs is the improvement of workplace communication. Effective communication is essential to any business in both the Perth and global markets due to the importance of high performance in a competitive era.

When to Measure Internal Workplace Communication

Annual Surveys

A yearly survey is essential to gauge understanding of previous communications in addition to assessing attitudes and soliciting input from employees. For mid-level management and above, we recommend our Integral Development 360-degree survey.

Before Any Communications Campaign

This will provide a “base measurement” that will help you assess the effectiveness of the campaign later.

After Any Communications Campaign

In tandem with your “base measurement,” you can measure the impact of your campaign. This is valuable to help you adjust your communications to ensure that they are teaching everything they are intended to teach.

At Regular Intervals to Assess Attitudes

This can help management keep in touch with workplace attitudes while allowing the organisation to tailor their messages for maximum impact.

After Significant Events or Developments

Often known as a “pulse check,” a survey can uncover hidden challenges and assess workplace reaction to significant events.

Types of Measurements


A baseline measurement should be taken before a communication campaign to assess the current knowledge level and attitudes of employees relevant to the upcoming campaign.


A functional survey measures the impact of the campaign by assessing not only what was learned, but also includes metrics such as the timing of messages, the number of messages sent and audience satisfaction with different types of content.

What to Measure

Audience Perception

This includes the types and numbers of messages received and retention of information. Did employees feel messages were relevant, understandable, supportive and consistent with company mission?

Change in Behaviour

Was the information effective enough to change the behaviour and attitudes of employees? What was changed?

Impact on Outcomes and Goals

Did the campaign produce changes in outcomes? Did customer service or customer retention improve as a result of the campaign? Did the campaign stimulate discussion and constructive ideas?

Integral Development Surveys

At Integral Development, we provide a wide selection of surveys to measure success on an individual, team or organisational level. Our leadership development and management courses in Perth can also help enhance workplace communication.

Call (08) 9242 8122 today.

Ron Cacioppe

Ron Cacioppe is the Managing Director of Integral Development and holds a BSc, an MBA and a PhD. He has taught in the Graduate School of Management at Macquarie University, Curtin University and the University of Western Australia.

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