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Communication Planning: An Essential Skill for Developing the Right Message

Executive Coaching - Communication Planning

When we are providing executive coaching or leadership development programs to various Perth businesses, one thing that nearly everyone has in common is that they could stand to communicate more effectively.

We always conduct interactive programs in which participants are encouraged to communicate. By the end of most programs, one of the most visible improvements by participants is the ability to communicate more effectively and without creating animosity.

One of the better ways to ensure effective communication is by planning how to do it. Here are a few ideas that will help you plan your corporate communications.

Who is Your Audience?

To plan your communications effectively, you must know who your audience is. How do they like information disseminated to them? What kind of information causes them to “shut off” and stop listening? What do they want to hear? What do they need to know? How would you know if they actually listen and understand what you have to say?

Always be Closing

“Always be closing” is an old sales adage. We don’t mean it in a literal sense but you must be aware that you are selling your message and that it is your job to help them “buy.”

Market your ideas to your business associates the same way a good sales representative would — make sure they understand the benefits and value of your “product.” You don’t need to run a full-fledged promotional campaign but we have seen many major corporations do just that with great results.

6 Steps to Communication Planning

Step 1: What are Your Objectives?

What is your goal, when and why?

Step 2: Identify Different Audience Segments

Accounting might like your new cost-cutting plan more than your sales force. They need different communication styles.

Step 3: Customise Your Message

Each segment gets a custom message dependent on their needs. This usually involves a lot of reframing.

Step 4: Identify Communications Channels

Think of all the different ways to communicate your message, from individual meetings to an intranet broadcast.

Step 5: Monitor Your Results

Find out what worked and what didn’t. Implement immediate “fixes” and tweak your approach for future communications.

Step 6: Engage in Executive Coaching and Leadership Development Programs

Call our Perth campus today: (08) 9242 8122.

Ron Cacioppe

Ron Cacioppe is the Managing Director of Integral Development and holds a BSc, an MBA and a PhD. He has taught in the Graduate School of Management at Macquarie University, Curtin University and the University of Western Australia.

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