The Power of Unreasonable People; How Social Entrepreneurs Create Markets That Change the World

A book review by our MD Ron Cacioppe “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” – George Bernard Shaw Even the world‘s most optimistic leaders can become daunted when they look at today‘s massive global challenges, including poverty, environmental pollution, terrorism and climate change. Many people throw up their hands in despair, retreat behind their protective gates, and hope they can somehow ride out the storm while the world cracks apart. In contrast, social entrepreneurs do not run away from trouble. They develop workable solutions to the world‘s most pressing problems. In this book on social entrepreneurship, John Elkington and Pamela Hartigan examine the activities and accomplishments of inspirational leaders of social businesses. John Elkington was one of the first and most prominent corporate sustainability advisers, while Pamela Hartigan is the Pamela Hartigan is the Director of the Skoll Centre for Social Entrepreneurship at Oxford University’s Said Business School. Many social entrepreneurs are focusing their efforts where the bulk of the world‘s population will be by the 2030s: the swarming megacities. Every year, some 70 million people leave their rural homes and migrate to cities. It is estimated that, by 2030, there will be some 2 billion squatters in the world—most living in what Robert Neuwirth has called ―shadow cities,‖ or megaslums and are creating a huge hidden economy. ―Squatters are the largest builders of housing in the world,‖ … Continue reading