Subscribe via RSS
View our Archives

2 Crucial Leadership Lessons to Live By

Integral Development Leadershio Program

Andy Dunn is a graduate of the Stanford School of Business. He is the CEO and co-founder of Bonobos, which is currently the largest apparel brand in the US to ever be launched on the Internet. Along with co-founder Brian Spaly, Dunn has turned Bonobos from an idea into an extremely successful one stop clothing shop on the Internet for men who hate shopping but want great-fitting clothes.

Recently, Dunn made a rather surprising admission in an interview for the Stanford School of Business website. While his company is extremely successful, Dunn expressed regret for two big mistakes that he made in the first years of his business. The result was some great advice for CEO’s who want to become more effective leaders.

Take Responsibility for Everything

Dunn advocates taking full responsibility when things go wrong because the ultimate responsibility lies at the top. In 2011 on Cyber Monday, the Bonobos website crashed and was down for two weeks, eliminating possibly the two most lucrative weeks of the entire year and costing millions of dollars in lost revenue.

According to Dunn, it was his fault for dismantling the technology team he had and outsourcing for the previous two years. He then “took…too long to hire (the) head of engineering.” Dunn isn’t just dispensing a generic mea culpa as a noble gesture; he advocates taking full responsibility for everything that happens under his watch.

Don’t Assume that Others Have the Same Motivational Factors as You

In 2010, Dunn questioned the work ethic of everyone at Bonobos in a company-wide meeting. Since that is how he motivates himself, he thought his speech would be inspiring. Instead, in his own words, it “demoralised the company.”

Dunn works best out of fear of failure but failed to realise that many in his company worked out of joy, inspiration or love. Consequently, his head of engineering quit and he was forced to outsource technology. This, of course, would eventually cause the Cyber Monday crash of 2011.

Integral Leadership

Dunn’s teachings fit in well with Integral Development leadership programs. The themes of personal responsibility and honouring the individual’s ideal path for growth are a large part of our training.

Call 1300 176 789 for more information.

Ron Cacioppe

Ron Cacioppe is the Managing Director of Integral Development and holds a BSc, an MBA and a PhD. He has taught in the Graduate School of Management at Macquarie University, Curtin University and the University of Western Australia.

Comments are closed.

Subscribe to the Integral Development Mailing List

* indicates required